New releases are the first page regular customers open. Everything freshly added across the catalogue collects here: plastic kits, detail sets and decals, paints and modelling chemicals, tools, and books and magazines. The section is broken into weekly overviews by the date an item was listed, so you can go straight to the period you missed rather than scrolling through everything since your last visit.
Below is a short guide to following the section and to deciding when it is quicker to go into a subject category instead.
Listing is not limited to kits. A new paint shade counts as much as a new aircraft kit, and so does a freshly published monograph or another size of tweezers. The overview therefore mixes several worlds: kits from every branch, upgrade items such as photo-etched parts, which are thin brass sheets carrying fine detail, and self-adhesive masks for canopies, along with raw materials and bench equipment.
The quickest method is to start with the most recent weekly overview and work backwards until you reach a period you already know. Larger single consignments of one product line sometimes get an overview of their own so they do not drown out everything else listed that week. If you are after one specific subject, going directly to the relevant category is more efficient: those are sorted by scale and type, whereas new releases are ordered only by date.
A weekly overview is a snapshot of one period and it stops changing once the week ends. That makes it useful for seeing what appeared and useless for comparing options, because a kit, the decals for it and the paints you would spray it with end up on three different weekly pages. Every item also keeps a permanent entry in its subject category, and that entry is the one to work from when you are planning a build rather than browsing.
Items announced but not yet listed in the ordinary categories have their own section under pre-orders, while things coming back into the range or extending it are gathered month by month in restocked items.